Tourism in multicultural societies

Foto: Simon Paulin/Visit Sweden


Tourism and the tourism industry have been criticized for contributing to a uni-dimensional view of culture and people, which (re)produces stereotypic images, discredited histories and romantic fantasies.

There is a risk that tourism reduces places to monocultures where the complexity that makes them interesting disappear. No modern society has only one culture, language, or identity. Intercultural exchanges, globalization and migration changes places.

Inclusion and participation are increasingly highlighted in tourism and place branding literature. However, tourism and place branding have rarely been associated with concepts such as integration, migration and multiculturalism.

TiMS’ objective is to explore the role of tourism in multicultural societies, in Sweden and beyond, as well as to act for the inclusion and representation of diversity in tourism development and place branding.

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