{"id":1009,"date":"2024-08-20T11:34:11","date_gmt":"2024-08-20T11:34:11","guid":{"rendered":"https:\/\/blogg.mau.se\/tims\/?page_id=1009"},"modified":"2024-08-20T13:11:27","modified_gmt":"2024-08-20T13:11:27","slug":"news-2023","status":"publish","type":"page","link":"https:\/\/blogg.mau.se\/tims\/updates\/news-2023\/","title":{"rendered":"News 2023"},"content":{"rendered":"\n

Interview: TiMS intern about visual representation of cultural heritage<\/a><\/h2>\n\n\n\n
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Master\u2019s student Julia Bengtsson Atleg\u00e5rd is doing her internship for TiMS this autumn. She\u2019s studying Digital Humanities at Uppsala University and is currently working on a project about how the collective history of Sweden is represented and created by museums in their digital communication.<\/strong><\/p>\n\n\n\n

Hi Julia! Why did you want to do an internship for TiMS?<\/strong>
\u201cSince I am interested in doing a PhD, I wanted to learn more about how researchers work. My background is in digital humanities, media and communication studies and art history, and I am particularly interested in museums and their representation of cultural heritage. This is, of course, a central part of tourism, and when I stumbled across TiMS and read about the project, it felt like the perfect fit.\u201d<\/p>\n\n\n\n

What is the purpose of your study?<\/strong>
\u201cI am investigating how the collective history of Sweden is represented and created by museums in their digital communication. Museums are important actors in this context, and for many tourists the visit begins digitally, when they visit the museums\u2019 websites and\/or social media before travelling.\u201d<\/p>\n\n\n\n

What material and method are you using?<\/strong>
\u201cI have examined the visual representation on the websites of Skansen and Vasa Museum, as well as their Facebook and Instagram accounts. I have examined images during a specific period in autumn 2023. I am conducting a quantitative content analysis where I look at what phenotypic representation there is in their image material and I do it based on theories about \u201cgaze\u201d and \u201cframing\u201d, and based on previous research articles on inclusion and exclusion, including articles by TiMS researcher Sayaka Osanami T\u00f6rngren.\u201d<\/p>\n\n\n\n

Why did you want to look at these two museums?<\/strong>
\u201cWhat is interesting about the Vasa Museum and Skansen is that they are state-owned and have a mission to show the history of Sweden to their visitors. While the Vasa Museum shows Sweden in the 17th century, Skansen has a mission to show Swedish culture throughout history and today.\u201d<\/p>\n\n\n\n

Why is it important to learn more about visual representation from museums?<\/strong>
\u201cRepresentation is an important part of the marketing of various visitor destinations, not least when it comes to operators who target an international audience. They are co-creators of the collective image of Sweden, and what is included and excluded in that image. By analysing their visual communication, we can also learn more about the processes that create the narrative of a nation.\u201d<\/p>\n\n\n\n

TiMS meeting in Malm\u00f6<\/h2>\n\n\n\n
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The four TiMS core researchers, together with communications manager Anna Dahlbeck, and intern Julia Bengtsson Atleg\u00e5rd met in Malm\u00f6 in November to start summarizing and finalizing the project, as it ends in May 2024<\/strong>.<\/p>\n\n\n\n

We discussed communication strategies for spreading the results, started writing a policy brief package, and presented the project at a seminar organized by Malm\u00f6 Institute for Migration, Diversity and Welfare, at Malm\u00f6 University and the Centre for Tourism at the University of Gothenburg.<\/p>\n\n\n\n

Also, we had photographer Malin Palm filming us while working together and presenting at the seminar. Look out for a short film on inclusive tourism on this website during 2024!<\/p>\n\n\n\n

TiMS researchers attending Eutopia meeting in Venice<\/h2>\n\n\n\n
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Some of the EUTOPIA team members: Maria Persson, C\u00e9cile Doustaly, Vincent Marcilhac, Eva Maria Jernsand, Vladi Finotti, Chiara Rinaldi, Emma Bj\u00f6rner and Jos\u00e9 Fernandez Cavia.<\/figcaption><\/figure>\n\n\n\n

The TiMS members Emma Bj\u00f6rner and Eva Maria Jernsand are coordinators of a EUTOPIA University Alliance research community on tourism and experiences<\/strong>.<\/p>\n\n\n\n

In November, they visited Ca\u2019Foscari university in Venice to take the next steps on calls and projects, together with colleagues from University of Gothenburg, Ca\u2019Foscari University, CY Cergy University in Paris and Pompeu Fabra University in Barcelona.<\/p>\n\n\n\n

Recorded webinar on sustainability communication<\/h2>\n\n\n\n

In November, Visit Sweden organized a webinar on \u201cHow to succeed in your sustainability communication\u201d.<\/strong><\/p>\n\n\n\n

At the webinar, Emma Bj\u00f6rner from TiMS shared insights from her research on Swedish tourism actors work with sustainability and sustainability communication. The webinar was recorded and can be found here: https:\/\/corporate.visitsweden.com\/kunskap\/webbinarier\/hallbar-turism-och-besoksnaring\/hallbarhetskommunikation\/<\/a><\/p>\n\n\n\n

Attending event on sustainable tourism<\/h2>\n\n\n\n

The yearly event BarCamp took place at Djurg\u00e5rden, Stockholm this year, gathering a wide range of practitioners working with tourism and hospitality in Sweden.<\/strong><\/p>\n\n\n\n

Emma Bj\u00f6rner from TiMS also attended. During two full days 40+ participants discussed a wide array of topics addressing sustainability and tourism, such as sustainable destination development, overtourism, greenwashing and nudging. In a truly co-creative manner, participants of the event suggested and agreed on what topics to be discussed. All notes from BarCamp 2023 can be found here: https:\/\/www.natverkethallbarbesoksnaring.se\/barcamp\/<\/a><\/p>\n\n\n\n

Presentation of research and panel discussions at IPBA 2023<\/a><\/h2>\n\n\n\n
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Presentation by Emma Bj\u00f6rner and Eva Maria Jernsand of their research on \u201cCreating Sweden as a sustainable destination: Place branding, destination governance and social learning\u201d.<\/figcaption><\/figure>\n\n\n\n

Place branding in times of crisis and uncertainty was the topical theme for the 7th Annual Conference of the International Place Branding Association (IPBA)<\/a>, this time in Helsingborg.<\/strong><\/p>\n\n\n\n

Eva Maria Jernsand and Emma Bj\u00f6rner attended the conference from TiMS and presented their research on \u201cCreating Sweden as a sustainable destination: Place branding, destination governance and social learning\u201d. They were also nominated for the best paper award for the same study by the journal Place Branding and Public Diplomacy.<\/p>\n\n\n\n

Emma Bj\u00f6rner organised a panel discussion on the topic \u201cCollaboration between research and practice to advance place branding knowledge\u201d, together with J\u00f6rgen Eksell<\/a> and Maria M\u00e5nsson<\/a>, Department for Strategic Communication, Lund University, Angelica Gustafsson<\/a>, Visit Sk\u00e5ne AB<\/a>, Lena Gunnerhed<\/a>, Visit Sweden<\/a> and Bj\u00f6rn Fransson, \u00d6rebrokompaniet<\/a>.<\/p>\n\n\n\n

Emma also organized an \u201cEncyclopedia Roundtable: Current state and future contributions of city and place branding\u201d together with her co-editors and co-authors of the Elgar Encyclopedia on City and Place Branding. TiMS researcher Eva Maria Jernsand represented an entry on inclusive place branding, written by herself and Helena Kraff.<\/p>\n\n\n\n

TiMS researchers at the Nordic Symposium on Tourism and Hospitality Research<\/a><\/h2>\n\n\n\n

In September, TiMS\u2019 researchers Helena Kraff, Eva Maria Jernsand, Sayaka Osanami T\u00f6rngren and Emma Bj\u00f6rner, and advisory board member Professor Can-Seng Ooi attended the 31st<\/sup> Nordic Symposium on Tourism and Hospitality Research in \u00d6stersund, presenting their research and facilitating a panel discussion.<\/strong><\/p>\n\n\n\n

Sayaka Osanami T\u00f6rngren and Katarina Mattsson presented their study \u201dBranding the deep nation \u2013 Self-exoticization and constructions of Swedes as \u2018nature-loving people\u2019 in the image bank of Sweden. Emma Bj\u00f6rner presented her study \u201cCommunicating sustainable practices: illustrations from Swedish tourism actors\u201d.<\/p>\n\n\n\n

Eva Maria Jernsand and Lena Mossberg presented their study \u201cScary Seafood \u2013 a brand name dilemma?\u201d. Eva Maria Jernsand and Sally Marie Schadendorf presented the study \u201cOcean literacy and sustainable tourism development of societal interest through ocean-related non-formal educational activities\u201d. <\/p>\n\n\n\n

The topic for the panel discussion was \u201cSustainable tourism from different perspectives\u201d.  The background of the panel was that in 2018, for the first time in Swedish history, Formas, a Swedish Research Council for Sustainable Development<\/a> launched an ambitious four-year funding opportunity for research on sustainable tourism and the hospitality industry.<\/p>\n\n\n\n

Four unique projects were granted funding to generate knowledge on climate change, tourism\u2019s role for inclusion in multicultural societies, overtourism, and tourism development in times of mobility and immobility. TiMS is one of these projects, and Helena Kraff was the panelist from TiMS. Beautifully moderated by Professor Can-Seng Ooi<\/a>, University of Tasmania, Australia, the panelists shared highlights and key results from the projects, challenges faced and opportunities ahead.<\/p>\n\n\n\n

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Panel participants from the four projects, from left to right: J\u00f6rgen Eksell, Can Seng Ooi, Emma Bj\u00f6rner, Sara Licata, Lin Lerpold, Sayaka Osanami T\u00f6rngren, Dieter M\u00fcller, Maria M\u00e5nsson, \u00d6rjan Sj\u00f6berg, Helena Kraff, Cecilia Cassinger, Eva Maria Jernsand, Josefine \u00d6strup Backe, Jan-Henrik Nilsson, Sven-Anders Stegare och Monica Porzionato.<\/figcaption><\/figure>\n\n\n\n

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Interview: TiMS researchers on the marketing of Malm\u00f6<\/a><\/h2>\n\n\n\n
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Fruit vendor at M\u00f6llev\u00e5ngstorget in Malm\u00f6. Photo: Lasse Davidsson\/Sharing Sk\u00e5ne<\/figcaption><\/figure>\n\n\n\n

In a new article, TiMS researchers Sofia Ulver and Sayaka Osanami T\u00f6rngren have explored the place-branding material of the city of Malm\u00f6 in southern Sweden. They examined publicly available material on the websites Visit Sk\u00e5ne, Sharing Sk\u00e5ne and Visit Malm\u00f6. We asked them a few quick questions about their article.<\/strong><\/p>\n\n\n\n

Why is the city of Malm\u00f6 an interesting example to study when it comes to place-branding?<\/strong>
\u201cMalm\u00f6 is an interesting place to examine in this specific article because of the political, social, and cultural tensions constituting its surrounding narratives. Second, because these tensions are largely racialized\u201d says Sofia Ulver.<\/p>\n\n\n\n

 Your different perspectives and positions are central to your analyses. Sayaka, how would you describe your position? <\/strong>
\u201cMy personal position is that I am a person of color, first generation immigrant, Asian and not Swedish. My academic position centers analysis on race and racialization, how they affect our own identity but also how others identify us.\u201d<\/p>\n\n\n\n

Sofia, how about your perspective?<\/strong>
\u201cIn this article, I take a radicalized psychoanalytical position that a truly \u201cinclusive\u201d branding would first hand have focused on the very poor socio-economic classes and not middle-class racified persons.\u201d<\/p>\n\n\n\n

\u201cThe Market, here in the form of the public City\u2019s application of a Branding logic, has found an \u201ceasy\u201d tokenistic way to show \u201cinclusivity\u201d without having to acknowledge the traumatic kernel of class injustice. Poverty doesn\u2019t sell.\u201d

Malm\u00f6 is a highly multicultural city. How is this portrayed in the material? <\/strong>
\u201cAccording to my interpretation of the websites, diversity is represented in a colorblind manner. There is no apparent negative representation, but it is clear that places and people are segregated. That said there is a clear discourse that non-White people can enter the White space if one \u201cchoose\u201d to. Whiteness is visible, but not the non-White racial diversity that exist in Malm\u00f6\u201d says Sayaka Osanami T\u00f6rngren.<\/p>\n\n\n\n

What kind of problems do you see with the way the city is marketed?<\/strong>
\u201cThe more I analyze different branding materials, the more I realize that it is impossible to brand something that speaks to all kinds of audience. The one who creates the story\/marketize the place are the one who have the power to construct the narrative of the city. So, the question is who are constructing these narratives?\u201d<\/p>\n\n\n\n

How would more inclusive place-branding affect the image of the city? <\/strong>
\u201cAs the answer above I feel that it is an impossible task. There will be different perspectives inevitably but often, the stories are told always from the majority society\u2019s perspectives. It is important to understand who construct the narrative, who draws the boundaries, and to understand who are excluded and what stories are invisible\u201d says Sayaka Osanami T\u00f6rngren.<\/p>\n\n\n\n

Read full research article:
https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/0267257X.2023.2249475<\/a><\/p>\n\n\n\n

Interesting perspectives from research and practice on digitalisation and tourism<\/a><\/h2>\n\n\n\n
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AVIGNON, FRANCE : Young woman exploring Palace of the Popes in Avignon, a famous landmark, using modern technology with virtual reality.<\/em><\/figcaption><\/figure>\n\n\n\n

Digitalisation and AI in tourism and the hospitality industry was the focus for a seminar in early June. The seminar was organised by the Centre for Tourism at the University of Gothenburg and the Network for a Sustainable Hospitality Industry (N\u00e4tverket H\u00e5llbar Bes\u00f6ksn\u00e4ring). Emma Bj\u00f6rner from TiMS hosted and facilitated the seminar.<\/strong><\/p>\n\n\n\n

A main aim of the seminar was to create dialogue between people in academia and in the tourism industry. At the seminar, an impressive line-up of researchers and people working with tourism, hospitality and digitalisation shared their perspectives:<\/p>\n\n\n\n