Past events

TiMS midterm webinar

Doutone collage with text Tims midterm webinar, February 11, 9:00-12:00 (CET)

Come and join us for an inspirational keynote on inclusion and co-creation in tourism, a panel discussion on the opportunities and challenges of inclusive tourism, and a presentation of the preliminary findings and future directions of the TiMS project.

Date and time: 11th of February 2021, 09:00-12:00 (CET).
Registration: Register* at or by email to
Zoom link: A Zoom-link will be sent out before the webinar to all who have registered.
Information: The seminar will be in English and will be recorded.

*Through registering to the seminar you consent to the project collecting and recording personal information about you. You can request that data about you to be deleted and that the processing of your personal data be restricted at any time through contacting

9:10Keynote: From knowing to feeling inclusion – Rhythms, rifts and rights and how we can truly co-create better tourism
Speaker: Dianne Dredge, Professor of Tourism Policy and the Founder and Director of the Tourism Colab
10:00Panel discussion: Challenges and opportunities in creating inclusive tourism
Can Seng Ooi, Professor in Cultural and Heritage Tourism
● Åsa Egrelius, Senior Manager Public Affairs, Visit Sweden
● Heléne Östberg, Brand and Innovation Manager, Tourism in Skåne
● Katarina Thorstensson, Head of Sustainability, Göteborg & Co
● Anna Cederberg Gerdrup, Communication Strategist/Author, Gerdrup & Co AB
11:00Presentation: Preliminary findings and future directions of TiMS
The researchers in TiMS will present the project in brief, discuss preliminary findings and share some thoughts on the work ahead. There will also be time for discussion.
Speakers: Eva Maria Jernsand, Helena Kraff and Emma Björner
11:45Closing remarks
Webinar programme.

Keynote: From knowing to feeling inclusion: Rhythms, rifts and rights and how we can truly co-create better tourism

Dianne Dredge
Professor of Tourism Policy and the Founder and Director of the Tourism Colab
Read more about the Tourism Colab

This past year has been traumatic. For many places, communities, businesses and workers dependent on tourism and visitor economies, vulnerabilities have been exposed and the fragility of global tourism has been exposed. No where has this been more evident than low and middle income countries where the livelihoods of between 120 and 200 million workers have been directly affected by the pandemic. While many actors, including international agencies, cling to the idea that tourism will return, if not in 2021 then in 2022, others have been calling for a fundamental shift in thinking and a reworking of the tourism system. This has also come at a time when lock downs, travel restrictions, social distancing, and quarantine requirements have all had a significant impact on the aviation, local services and accommodation sectors in particular. The collapse of the aviation industry, changing routes and hubs, travel price increases, and restrictions on passenger numbers have grounded potential travellers and stranded others. The hyper-mobility witnessed over 6 decades has transformed into a ’stickiness’ that was unimaginable two years ago.

In this new state of ’stickiness’, it has never been more timely to think more deeply about inclusion, belonging, and identity. How we think about our place, our sense of belonging (or not), the kindred support we feel, and who we share our place with has become increasingly relevant as the global tourism system falters and restructures. The reprieve from hyper mobility and fast thinking has allowed us to not just talk about or apply inclusion as a concept, but to feel and experience it. In The Tourism CoLab, using an intentional design approach and drawing from 20 years of research in tourism, planning, place identity, education and sustainability, we have been pioneering creative ways of working with local communities. These practices and experiences we will share with you in this presentation.

Panel discussion: Challenges and opportunities in creating inclusive tourism

Moderated by Can Seng Ooi
Professor in Cultural and Heritage Tourism at University of Tasmania
Read more about Can Seng Ooi

In the TiMS project, we refer to inclusive tourism as, among other things, how diversity is reflected in various aspects of tourism – such as communication, development and co-creation of places, events, activities and products. We also associate inclusive tourism with different arenas where inclusion is important, such as representation in organizations, processes and communication materials.

The panel discussion will centre on the following four questions:

  1. What is inclusive tourism?
  2. How do you work with inclusive tourism?
  3. What do you perceive as the key challenges when it comes to inclusive tourism?
  4. How can the tourism industry become more inclusive?

Lunch webinar on place development in community building

December 8, 2020, 12:00–13:00 (CET)
The Centre for tourism and Business & Design Lab at University of Gothenburg hosts a lunch webinar. Among other items on the agenda, TiMS researchers Helena Kraff and Eva Maria Jernsand presents the food event Steneby Midwinter Solstice, which was conducted in collaboration with local entrepreneurs as part of the TiMS research project.

TiMS Kick-off in Gothenburg

March 18th 2019
More information on Handelshögskolan’s website